Email Opt In Lists

Whether you are marketing on-line or off-line, your potential customers are scared, scarred, and skeptical. Consumers, today, are quite resistant to sales messages.

In the mid 70’s, a store could run a “10% off” sale and people would flock in. Then the big stores got into the discounting mentality. Now it is common to see “70% off” sales - especially in jewelry. The consumer is not too long a fool. These promotions do not produce the wanted response anymore.

Repeated, high powered sales events create a downward spiral. Eventually you cannot offer a big enough “deal” to get the public excited. The big three car makers played this game for three years. By January 2006 they found themselves in deep financial trouble. They had borrowed customers from the future by offering a bigger, better sale every couple months. It is a deep grave from which to crawl out.

Successful businesses, now and in the future, will be practicing “soft marketing”. To make sales today, marketing efforts have to come in under the consumer’s sales-pitch radar.

Many of the big companies have known this for some time because of their on-going marketing analysis. You can take advantage of their research for free.

Look at Coca-Cola for example.

Coke was famous for their flashy, high-powered TV ads. Today you seldom see such ads. Have they cut back on their marketing expenditure? No. In fact, they are now spending more using soft marketing techniques. Most people do not even realize they are being advertised to. That is the beauty and power of soft marketing.

Here are two ways Coke is using a soft marketing approach to build profits and market share.

1. You may have seen Coke products displayed on TV shows and movies. “American Idol” is a popular TV show, with about 35 million viewers. The three judges are a big part of the success of the show. In front of each judge is a tall Coke cup. These characters, in effect, are recommending Coke to their viewers. Coke pays a lot of money for this and sells a lot of product based on this endorsement type advertising.

2. Coke brings new loyal customers in the “back door” using nostalgia products. Coke collectibles are a huge market today. And once caught up in the hobby of Coke collectibles, a person, and the whole family, become avid Coke drinkers. And Coke is being advertised to everyone who enters that home.

Coke’s soft marketing techniques have made them almost bullet-proof in the soft drink market. They have built an image of being the most popular soda. Since it is human nature to want to be on the winning team, swarms of new customers are joining the group every day.

Here are three powerful soft marketing tactics you can start using today.

1. Become known as an expert. Credibility and trust are the two most important ways to succeed in any business. Write and submit articles and press releases. If you cannot write, hire someone to do it for you. There are several good writing service web sites on the internet. Internet Marketing is very cheap. Also, you should join a “Private Label Rights” content site. They provide already written articles that you can put your name on as your own. This is pure gold for on-line or off-line marketing.

If you have a business on Main Street, your local newspaper should be your best friend. Do whatever you can to develop a relationship with them. You may or may not be able to get your news articles and releases printed for free, but even buying the space will return big dividends.

2. Give away a free report on the topic of your product or service. Your local newspaper will probably give you some free editorial space in the beginning if the report is of interest and free to their subscribers. A real life example is a realtor in this area that offers a free report - “10 Ways To Get Top Dollar For Your Home”. It reveals what is valuable, and what is not, when getting your home ready for sale. Internet Marketing With this he becomes the expert in the consumer’s mind and a person who cares about them.

You can get a book or report written for you for a few hundred dollars by the same on-line companies that ghost-write articles and press releases or from your “Private Label Rights” membership site. This realtor has been using the same report for over ten years now. It is estimated this report has generated about $1.6 million in profits.

3. Partner with related, non-competing businesses. One dry cleaning operation partnered with clothing stores in the community. The store, when selling a garment, would give a gift certificate to the customer. The gift certificate was good for a free first-time cleaning and pressing of that new garment.

The customer thought the store was paying for the dry cleaning. The fact is the dry cleaner was giving the service for free. The customer saw the store as being a “hero” and the store saw the dry cleaner as being a “hero”. Both stores gained a load of new and repeat customers.

Use these Internet Marketing strategies or think up your own to fit your product or service. Have some brainstorming sessions with other energetic, savvy business people, like you. The resulting ideas will amaze you, and your traffic and profits will increase as if by magic.

No Comments

Google Hijack Review And Internet Marketing - A Real Job

I am going to talk here about internet marketing and how this is a very important matter for those that are going to start a business in this domain. Most of all I will try to explain to you why you should take this job seriously and not consider it a joke.

Most of the people don’t see the internet as a working environment only as a playground and this is their first mistake. Not everything that has to do with internet is for playing or only for research purposes. Nowadays the internet is a viable working space and quite a profitable one for that matter. There are a lot of possibilities of making money online but I am going to tell you about a specific one : internet marketing. This as some of you may already now is based on the simple concept of marketing. You as an affiliate have to sell a certain product for a certain producer and by doing this you will receive a sum of money.How this thing works is: you will have to write articles or do all sorts of campaigns to promote that certain product and from this campaigns you will send the customer to the producers web page where he will ultimately buy the product. This being what you will be paid to do.

Now that you know how internet marketing works it’s time to tell you more about the way you should approach this type of work. I said earlier that most of the people don’t think that the internet is a veritable working space, most of them don’t see it to be one at all. Here is where they are wrong and where you shouldn’t be because if you make the mistake of thinking of the internet as a playground or take it as a joke you will most definitely not succeed in this job.In this job you will be your own boss, yeah I know that is great , but don’t get your hopes up because of this you will have to plan all your work and most of all make sure that it will be done on time because if it’s not you will have to pay for it. I know it sound strange “paying for it” but most of the time this is the case because in business time really is money and for every second you waste loosing time you will loose money too.You will only have to work hard in the beginning but after you get the hang of it and you know how it’s done it will be a piece of cake.So I will tell you only once take this job seriously or else you won’t be able do succeed at it and to benefit from all the great rewords it can bring you.

I hope you will choose this line of work because it truly is a nice one and you are going to like it when the pay day comes believe me.This is a real job so please be serious about it.

I am Jonathan Marshall and I studied internet marketing at a very good online University which is called Wealthy Affiliate University and I am very pleased with the outcome. It took me a while to get here but now that I am I can sincerely say that Wealthy Affiliate University has helped me a lot and has made me into a successful internet marketer. So if you want to know more about Wealthy Affiliate please visit my web page: http://www.squidoo.com/rewiewofewa
Good luck!

You might also be interested in learning more about Google Hijack Review : The software that automates a huge part of the affiliate business.

No Comments

Recently there is a huge stir around the phrase “long tail marketing.” It primarily deals with retailing online and makes some real interesting points you should consider. The concept is by Chris Anderson and you can get his book at Amazon.

But what does it all mean? It means get busy with keywords and content to get all the searches possible to your site. People do search differently so you must consider all keywords that relate to you.

An example is a hobby site. Imagine the “length of the tail” in how many keywords that could be. Everything from backyards to zebras. It’s the length of the tail when all of those keywords are connected that can bring you more business. Think about a big tail on a huge animal, it covers a lot of ground and gets your attention when connected to an alligator! Internet Marketing

So to coin a phrase, “get your tail moving” and leave no rocks unturned. Some search for refrigerators and for some it is an ice box or the fridge. Think about what people name things in other parts of the world that are the same thing in your world.

In keyword research it is easy to spot and grow niches. Low search counts at the top 3 search engines can mean business for you when there is no competition. Use Wordtracker to find out what these less used search engine searches can do for you. So what if there are only 6 searches a month for an item; if you happen to sell that item and no one else does, you want that business. Internet Marketing

The long tail of search phrases will build traffic. You can not count on 80% of your traffic coming from 20% of your top used keywords based on readings at Google. Because competition for highly used words is so big, long tail marketing makes perfect sense.

If you are an Adsense publisher, imagine how many more relative ads you could display on all of those new low competition keyword pages. It is the total searches from all of those less used words that make using them worthwhile.

Create your content with a broader base of keywords to see the effect. Watch your site stats and be amazed at all of the new search terms you’ll be found with. Many will tell you more content or more products would be easy to market.

With search engines today it is all about content and keywords, and Google flat out says so in their webmaster guidelines. Long tail marketing is real easy with search engines. All you have to do is know the words people use. Visit Internet Marketing

No Comments