Candy asked:


The internet is a powerful tool that brings the industry together in ways that no other medium can. No opposite medium offers the ability for minute feedback like the internet performs and no medium offers a company a better chance for true time interaction in on such a shoppers as opposed to the internet. Part of that instant interaction among customers is the ability to gather email addresses and update customers when things are happening in a real time way. For example, if you were to collect a large email list of customers waiting for your next product release then you would get the hype began for that release by sending out median updates to that email list and build the anticipation for your new product. It can be said that not anything travels quicker as opposed to new hints on the web and you can use too to your advantage as you still be to build email lists.

There are many ways you can use to collect email addresses but there are a few situations the you need to still be in mind prior to putting in an email address to your contact list. First and foremost is the fancy to get permission to send data to an email address. Always include somewhat in your email sign up form the informs the customer that they will receive update emails from the firm once they supply their email address. You can give the buyer an option that excludes them for receiving updates and you should honor overly request. When a patron requests to be excluded based on information from an email list then any email sent to them can be considered unsolicited and if you continue to send unsolicited emails to a lot of people then you might get labeled as a spammer and too involves the law and costing your ability to send emails. It is in your best mortgage to get permission to use every and any email address you acquire.

The best way to collect email addresses is to lead the email address part of the form required to sign up to get technical support on your company. Of course you crisis to post the customer the option of not receiving emails from you but if they choose to afford emails then you undergo the email address of a client who is by now familiar with your product and if be additional receptive to product updates and the hype surrounding the release of new products. Word of mouth is the most powerful build of advertising so if you can get your heart customers speaking about your products due to the fact that of email updates properties get consequently the current can start an internet buzz and that is worth its weight in gold as far as marketing pros are concerned.

There are other forms of collecting emails that can add to your include but may not be as effective as the folks overly right now undergo your products. No matter how you add to your email register you are continuing to putting in to the amount of people you are sending the word out to and overly direct marketing approach is presistently very powerful. A passive way to collect email addresses is to hello set up a form on your website who allows lendees to sign up for product updates via email. If you are getting adequate traffic to your website then this list plans to be growing on a daily basis. Another nice way to add to your email include is to partner with companies that suffer products complimentary to yours and then put out an interweb advertisement permitting people to fancy more information about your two products. For example, if your company develops video games then you could partner with a popular video game console maker and announce your most recent game and then ask homeowners to submit such a email address for coming years updates.

Email is a direct conduit to an end user and a very valuable way of marketing new products and updates to pre&wshyp;existing products. As long as you have the address owner’s permission to send them emails you have a remarkably positive way of escalating your company’s exposure and selling power. Download your FREE Internet Marketing Preview Ebook @ http://tinyurl.com/7oaydp  now.



optin email

Joshep John asked:


Email has become one of the most important as well as common means of communication. Businesses use it to enhance their customer relationship management. Low cost, non intrusive, and all time accessible are some of its features which help it to emerge as superior over other means of data transmissions. Online email support services can play a crucial role in computer support services. However, your emails are also prone to problems and errors which can arise within your email account or with the configuration of your email client. So it is better to avail online email support services to resolve any kind of email problems.

Email client is the software which allows you to access your email account. The examples are microsoft outlook, Eudora, Gmail, Yahoo mail! Outlook Express, etc. Well! It is never easy to decide which one to blame for the email errors.

A single error in your email or email client program can hamper your business to a great extent. Therefore always have the technical assistance on hand to email troubleshoot errors. Nowadays, the process is extremely easy with large availability of online resources offering email support services. They have the technicians who are thoroughly trained and familiarized with the email client’s functioning, regular errors and their solutions.

Since these resources are online, they offer 24×7 email support which is another matter of convenience for email users and people who do most of their business transactions through email. Be it any email client and any kind of email error, the email support providers can help you with all, from correctly installing your email client program to correcting email send errors. You can easily find a complete array of such services with any online computer support provider.

Some common email support services available with online computer support dealers are:

1.    Fixing all kind of email problems or errors.

2.    Installation and configuration of any email client software programs. 

3.    Setting-up free email accounts with your Internet Service Provider [ISP]

4.    Setting-up personalized email accounts on the net (web mail).

5.    Troubleshooting send or receive email errors.

6.    Activation of spam blockers in email program to prevent receiving adult spam in inbox.

7.    Creating email rules for easy storage and access of different emails.



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Hamlin asked:


Email marketing is a type of marketing that uses email as the communication channel between the sender and the receiver. Broadly speaking, all emails sent to current or potential client for marketing a service/product can be considered email marketing. It is vital to understand two things, one - email marketing is the most effective online marketing tactic (second only to search marketing) and second - you cannot perform it manually.

You can, however, do it best using email marketing software also known as email advertising software or email generator. Email marketing software helps a user send a lot of emails simultaneously. Many companies are using these solutions to send bulk emails, follow-ups, offers, and newsletters to their current and prospective customers. Here are some strong reasons to try an email generator.



Performs email validation: Email generator validates an email address; if an email address is validated, then you can go ahead with sending a mail at that address, else you could edit or drop the email from the sending list.



Checks Spam Content: This feature identifies any spam content in your email. If any spam content is detected, you could drop that part from the email. If no spam is detected, then you could go ahead with sending the email without any worry. It is imperative to mention that the best check is in accordance with the spam-detection techniques of a mail filter.



Maintains a history of emails: This feature keeps a record of all emails sent and received. This proves helpful in cases where there is an ambiguity on the status of an email (sent or not sent yet).



Generates error messages: This feature helps you to track instances where an email was not received by the recipient due to some reason. This helps in ensuring that no one in missed.



Schedules e-mail sending: One of the best features, it allows you to schedule the sending of e-mails. Now, you can write an e-mail and schedule it to be sent later. When the scheduled time arrives, the email is sent automatically.



Allows for adding Dynamic data: This feature allows you to add a number of dynamic variables. More dynamic data means personalized emails and better results. Dynamic data may include First Name, Company, Address, Phone, or Fax Number.



This is not all; there are plenty of other features as well. All these features make your email advertising endeavor less time and effort consuming, all while generating better results. Try an email generator today!



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Mitchell Harper asked:


Last week Eddie and Rodney were attempting to send an email to a Hotmail account we’ve setup to make sure our emails get to the intended recipients without any problems.

Our mail server was reporting that the emails were being delivered, however we couldn’t see them in our Hotmail account. The emails weren’t bouncing back and they weren’t appearing in the junk mail folder. Puzzling to say the least.

If you’ve ever been in a situation like this with one of the big email providers including Hotmail, GMail, Yahoo and AOL then you know it’s frustrating and confusing to those of us who send emails regularly.

We have over 95,000 people on our mailing list and after a quick look at the list I noticed a large majority of our subscribers use one of the big email providers mentioned above. If our newsletter failed to get into the inbox of all of these people we’d probably only reach 10,000 - 20,000 subscribers (between 10% and 20% of our total subscribers); hardly what we want.

Getting Your Email There on Time

What would be some of the reasons why your email might not reach the intended recipient? The first problem are you subscribers, believe it or not.

How many times have you personally signed up for a mailing list (even using double opt-in) and then clicked the “Mark as Spam” button in your email client because you couldn’t remember when you in-fact did sign up? I know I’ve done this on many occasions.

This hurts companies who send legitimate emails, because if enough recipients mark their emails as spam, the big email providers take notice and ban their mail server. This process is called black listing and once your mail server’s black listed it’s extremely difficult to get off the list. More on that later.

Next up there’s the spam algorithms and other checks that mail servers employ. AOL for example used to implement a technique called rate limiting whereby they would only accept a certain amount of emails from a mail server at a time - send more than you’re allowed to and you’re considered a spammer and were black listed.

All of the big email providers have their own proprietary algorithms for checking and deal with email spam. The good news is that a lot of the things the algorithms check for are easy to avoid.

Take a look an article Eddie wrote called “Avoiding the Spam Filters and Other Email Marketing Tips”. Follow the steps he talks about in the article and you’ll improve the chance of your email getting through significantly.

More Ways to Avoid the Spam Filters

After doing some research using our good friend Google, we’ve put together a list of things you can do to reduce the chance of your email being marked as spam and/or never reaching the intended recipient in the first place:

* Make sure your list only contains double opt-in subscribers. Sure your list won’t be as big as it would if you didn’t require opt-in confirmation, but it will be safer, more valid and subscribers will be less likely to flag your emails as spam or complain to their email provider. * Using the link to Eddie’s article above, do your absolute best to make sure your email doesn’t look like spam. The spam filters are smart, and for everything it finds in your email that looks like spam it gives you one point. When you get to a certain number of points your email is rejected, so the less spam points the better. * Check to see if your mail server has already been blacklisted. You want to check your ISP’s mail server or the mail server of your web host. To see the IP address of the server sending your emails just send an email through your mail server to yourself and view the headers of the email in your email client.

The last received line in the headers will contain the IP address of your ISP or web hosts mail server through which your email was sent. For example, you might see 3 received lines in the header, like this:

Received: mail.somehost.com Received: 220.403.8.65 Received: 201.56.88.31

In the example above the IP address of your mail server would be 201.56.88.31

Once you’ve found your mail server’s IP address read this helpful article. It lists the different sites you can check to see if your mail server has been blacklisted. * Check with the postmaster services of the big email companies to see why they are rejecting your emails. If you don’t know what a postmaster is, here’s Google’s definition:

A special type of user responsible for tracking failed mail delivery. A post-master is responsible for following up on queries from users and other postmasters. Internet standards require that the postmaster account be valid at every domain.

AOL’s postmaster is http://postmaster.aol.com/ and Hotmail’s is http://postmaster.hotmail.com/. You can find postmaster details for other email services with a quick search on Google.

One thing to remember about postmaster services is that they make it difficult to get your email through. The theory is that the harder they make it, the less effort spammers will give, thus stopping the majority of them from trying. * You may also want to use one of the email accreditation services available, such as SPF (sender policy framework) records for your mailer or DomainKeys. You can also look at services such as SuretyMail to help improve the deliverability of your emails, particularly if you’re trying to send millions of emails per month.

I won’t go into too much detail, but SPF is a way to identify and reject forged addresses in the return path of an email, which is a common technique spammers use to send email. DomainKeys is an email authentication system that was developed at Yahoo. It was designed to verify the name server being used by someone sending bulk email. * Finally, you should educate your subscribers. Immediately after they join your mailing list you should give them a series of steps to white list your email address. White listing is a way of telling their email client to allow all emails from you into their inbox.

Each big email provider has different ways of allowing subscribers to white list email addresses, the most common being to add them to their address book or contacts. For more on white listing see this article on Wikipedia.

Conclusion

Although there’s no fail-safe way to absolutely guarantee all of the emails you send will reach the intended recipients, the tips in this article are an excellent place to start. Email deliverability is a big concern for most businesses (including us) and can mean the difference between a profitable email campaign and one that fails miserably.



optin email

Erick Simpson asked:


Email is an important and necessary part of your business. It provides an economical and instant means of communicating with staff, customers, and vendors - that’s both simple to use and enables increased efficiency. An email policy is required to protect this necessary business tool.

An email policy is a legal document that details your organization’s definition of acceptable use for the company email system. It should indicate who emails can be received from or sent to, as well as outline what constitutes appropriate content for work emails.

In additional, having a company email policy will:

Protect the Organization from Liabilities: When all employees read and sign an email policy, it proves they are aware and agree to the information contained in that policy. Should an email be sent that is not considered appropriate content according to the email policy, the employee, not the business, would bear the brunt of liability for any damages or suits brought as a result of their sending an inappropriate email.

Promote a Professional Environment: If email is used only in a professional manner in the workplace, you can be sure that embarrassing mistakes will not occur. For example, if staff are using work email to communicate with friends, the content in those emails are likely to be sloppy, unprofessional, and informal. If those emails accidentally get sent to clients or other professionals - the company image may become damaged. If an email policy does not allow for personal use of the work email system, your staff will remain in a professional mindset and eliminate the potential of personal emails going out to customers.

Increase Productivity: Email tends to be a distraction for employees who are using it for non-professional reasons. If an email policy prohibits the use of work email for personal use, your employees will stay on task more and avoid the distractions that come from sending and receiving personal emails during work hours.

Establish Systems for Email: If the email policy outlines appropriate content for an email sent during work hours over the company email system, it can also help establish systems to ensure all staff members are contributing to the brand or image of the company. Have each staff member use a template for email responses and set up signature lines that appear in all outgoing emails to further establish the company’s professionalism and image in the eyes of individuals who may receive email from your staff. Setting guidelines for content and use of email creates a single, comprehensive image of the company that helps keep the organization aligned with its mission.

An email policy is a document that provides your business with certain legal protections involving misuse of the email system by employees. Because it is a legal document, many businesses elect to have a lawyer draw up the email policy, or at the very least, review the policy before it is implemented within the organization. Having a lawyer review or prepare an email policy may seem like an unnecessary upfront cost, but has the potential to save you in legal fees in the future.



optin email

Joshep John asked:


Email plays a significant role in taking business activities to new heights. Although emails are just another way of communication, but considered to form backbone of most organizations every day’s work. With increasing importance of emails in the market, email security has emerged as another aspect to look for. The array of security implications generally includes email storage, policy, auditing, and proper email management. All these issues can be easily resolved with installation of an efficient email support client program.

The email client programs that are forming delight cup of businesspeople are Microsoft Outlook and Outlook Express. These email applications are offered by Microsoft at no cost and comes along with the Internet Explorer web browser. These email client programs contain many features which are extremely helpful for office people. The users can customize the emails they send or receive depending on their personal preferences. This can be done using the option of email setup rules provided with these email client programs.

Taking into account the kind of malicious virus and spyware present in the cyberspace, no PC user can ensure their emails’ security without having a practical as well as holistic approach. Email errors are common and can occur within email account or with the configuration of email client. Handling and fixing email errors is not at all easy. If being an active PC user, you really want to take care of your emails in the best possible way; you must consider an effective email management offered by email support services providers.

To have a complete range of email support services, technical support companies are the only option. They not only provide you with the best email management but also fix email problems. Their email support package includes everything starting from installation of any email client, configuration, to its tune up.

Another advantage of buying email support services is the optimal security of your business from harmful or unlawful virus attacks. Email support available with online technical support vendors ensures your emails’ protection by immediate troubleshooting of any email errors, spam filters and virus scanners. Other advantages are configuration of new email accounts, setting free email accounts with your Internet Service Provider (ISP).



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Jeremy Gislason asked:


Viral email marketing is one of the most popular means of promoting your products or services. You can easily contact several thousands - or even millions - of individuals at one time and have them spreading your email message, promoting your business and generating income for you.

It is important that you understand the mechanics of viral email marketing to take advantage of its full potentials, and get the cash your business needs at a fraction of the usual time and effort.

What is Viral Email Marketing?

Viral marketing is one of the most efficient marketing tool innovated in the online industry. The term was coined after the idea of an information spreading quickly and effectively. In offline marketing industry, viral marketing is what is often referred to as “word-of-mouth” marketing strategy, which is considered by some marketing experts as the most effective type of marketing.

Viral email marketing is a branch of a variety of viral marketing tools and techniques that internet marketers can use these days. Although the benefits are quite appealing, there are certain techniques that online marketers need to follow closely in order to reap those benefits.

Since most people these days utilize their email to communicate on a daily basis, it is where viral email marketing is targeted. You can therefore appeal to every individual in your target market specifically, which when done correctly, have higher potential of generating sales.

If you were to recall the history of email marketing campaigns, it all started with Hotmail. They offered clients who availed of their service a free email account. For every online businessmen though, you can offer a variety of techniques to your prospects through their email that will enable you to utilize the power of this technology to spread the word about your marketing campaign.

Viral Email Marketing Techniques

The techniques you use in your viral email marketing campaign depends largely on your business goals. In most cases, the goals of an online marketer when sending out emails to the people in their mailing list is to inform them about a particular product or information. A subset to this goal is to compel them to forward the message or email to their friends in their email list, thus spreading the word about your line of products.

Why would your prospects forward the email they receive? The key here is to send them emails that are of some level of worth. If not, then it would probably take them a shorter amount of time to delete the email message than they would reading what the content of the mail is.

One effective way to increase readership is to carefully consider the information value or entertainment value you input in the content of your email message. Being informative does not necessarily mean your email message has to be dull. Learn how to infuse some creativity into it. With proper use of useful or amusing content, you will most likely compel people in your mailing list to read your emails and forward them to people who might benefit from them.

Prior to this stage though, you need to have had proper methods of building a large opt-in list. The methods you use must also be targeted, such that the people in your mailing list are most likely to respond to your viral email marketing campaign.

Subject Line of a Viral Email

Although this comes prior to the actual opening of your emails, this is incredibly important. The subject line is the first thing that a person sees whenever they open their inbox. There are only two options for them: to click on the mail you sent or not. Hence, it is important that you convince them to do the former. One technique is to keep your subject line interesting or provoke curiosity.

Using the “Open Me” or “Read Me” approach is fast becoming ineffective. Plus, it is a very lazy approach at convincing people to actually read the mail. Try to keep your subject line short but snappy for higher effectiveness.

Content of a Viral Email

You have three options in terms of how you build the content for your viral email marketing: sales letter, newsletter, or review format. Regardless of your choice of content format, you need to keep it brief yet ample in scope. Remember, people browsing the internet have short amount of patience and you need to feed them the information they need within the shortest time possible.

If you find that the message is too long but all parts are too relevant to omit, consider sending them in parts. This is also an effective way to rouse the reader’s interest.

Another way to convince them to click on the links you provided is by offering them a valuable and tangible object. It does not need to be a lucrative object but must be something of value or usefulness to them. This helps further an effective viral email marketing that produces real results.

Timing or Frequency in Sending Out Viral Emails

Here is another important component for an effective viral email marketing campaign. If you have set the schedule for the broadcast of your viral email messages using an autoresponder, make sure to limit the amount of emails you send the people in your mailing list.

Three times a week should be substantial to advance your viral email marketing, but there are always exceptions to the rule. The key is to be sensitive to the needs and desires of your audience, and to offer them the right amount of information at the right moments.

Overdoing it can result to annoyance on the part of your readers and cause them to opt-out of their subscription. Or worse, they could spread the word about their dissatisfaction, which could negatively affect your reputation.

After all, an effective viral email marketing campaign is built more around the powerful messages you send them, rather than the frequency of emails on their inbox.



optin email

ThinData. The Email Authority asked:


Executive Summary from “The Marketer’s Guide to Successful Email Delivery”

Every marketing campaign is intended to create a specific response. Whether that desired action is to make a purchase, to refer a friend or to feel a particular way about a brand, the marketer’s message has to reach the target audience and reach it at the right time.

To that end, marketers are increasingly using email as a critical tool to distribute their messages, as several recent cross-industry studies have shown. For example, in March 2007, Forrester Research found that 94% of marketers use email as a communications channel.

However, just as email’s popularity as a cost-effective marketing tool has grown, so too has the volume of unsolicited email. As a result, firms and individuals are implementing technologies that reduce the volume and type of unwanted email being delivered into their email systems. Similarly, Internet Service Providers (ISPs) – organizations providing access to the Internet – are adopting methods to prevent the distribution of unwanted email.

While taking these steps may be necessary to reduce the inconvenience and expenses incurred by receiving unwanted email, they pose a challenge to marketing campaigns.

Even the most intrepid marketers can find themselves spending considerable amounts of money, effort and resources only to have their legitimate email messages blocked – i.e. never reach their targeted audiences.

This whitepaper helps marketers increase the likelihood that their email messages will reach targeted audiences in a timely manner. By clearly identifying the five central challenges to email deliverability – authentication, email reputation, being mislabeled as spammers by email recipients, being mislabeled as spammers by third-party software and server configuration – this paper provides marketers with a core understanding of deliverability. At the same time, the best practices and action checklist included in this whitepaper will help marketers address these deliverability challenges head on. The result: marketers’ critical messages are more likely to reach their target audiences and achieve necessary campaign goals.

Download the whitepaper at: http://www.thindata.com/greatideas/marketersguide/



optin email

Dejan Bizinger asked:


Email is the most used service on the Internet and, doubtless, most useful. Many people use the Internet only for checking their emails. Email marketing can be useful only if done right. Otherwise, it can get you more harm that benefits. However, there are things you can do in order to ensure that your email marketing campaign is going to be successful. In this article we provide you with 7 email marketing best practices.

Deliverability

Deliverability is probably the most important issue in today’s email marketing business. There are many spam emails and many legitimate emails are flagged as spam so they are not delivered. They are not getting thru ISP spam filters. Good deliverability ratio is the first step in successful email campaign because if your emails aren’t delivered then you don’t even have an email campaign!

In order to ensure that your emails will have good deliverability you have to choose your email marketing vendors wisely. You have to check if they are on “Blacklist” or “Whitelist”. There are different organizations like Spamhaus project and SpamAssasin that have their own lists which are used by ISP. If your email service provider is blacklisted your emails won’t be delivered! Also, you have to ensure that your domain name isn’t blacklisted. In order to maximize your deliverability it is recommended that your email service provider offers Habeas Sender Warranty Email Header.

Using our award-winning Group Mail product, whether it is Personal Edition or Business Edition you can be sure that your emails will be delivered because we have a constant cooperation with ISP.

CAN-SPAM Compliance

Your email newsletter should be CAN-SPAM Compliant. It is recommended that you require double opt-in subscription so that your subscribers have to confirm their request to be part of your email newsletter. Don’t add your subscribers without their permission and you should avoid adding them manually even if you have their permission. It is good that they do it using double opt-in method. Also, avoid using pre-checked subscription boxes. One of the products in the Group Metrics software called Opt-In manager will help you to do this easily.

It is essential that you provide your subscribers with an easy way to unsubscribe from your email newsletter at any time, when they want. It is good that you offer one-click unsubscription process with an unique address. This way there will be much less requests from your subscribers that you remove them.

CAN-SPAM Law also requires from email publishers that they include their physical postal address so you should include it, too. Your have to show your subscribers that you are legitimate company which have a presence in “offline” world, too.

HTML and plain-text versions

It is essential to offer your visitors to choose if they want to receive your email newsletter in HTML or plain-text format. It means that you should regularly send both types. Sending HTML newsletters have more benefits than plain-text email newsletters. You can use email tracking only in HTML newsletter with image embedding, HTML newsletters have better click-thru ratio because they look like the real web sites. You can hide long URLs so that they will look professional.

However, some people prefer plain-text versions and reasons are different. They use email clients that don’t support HTML emails. Another thing is that HTML newsletter types are larger than plain-text newsletters. Also, one of the reasons why some people don’t receive HTML emails is security. In HTML newsletters some people can embed malicious scripts or use them for phishing (when they pretend that they are representatives of one company and when people click on a certain link they are taken to their web site that is designed almost identically like original). It is mostly used in financial fraud attempts.

From and Subject fields

Your From and Subject fields are very important for getting better open ratio and therefore to have successful email campaign. You have to remember several simple rules.

It is important that your From field be consistent. You have to choose one name, whether it will be a company name or personal name and use it constantly. Once you change your From field it is most likely that your open rates will decline.

Speaking about Subject field, it has to be short and catchy, to grab attention of your subscribers. Your email has to stand out in usually overloaded inboxes. It is important that you don’t shout so instead of

EXCLUSIVE INTERVIEW WITH…

use

Exclusive Interview with…

It is very good that you make your subject field standardized and that the title be something related from the content of that current issue.

For example, if you have a newsletter called Email Articles your subject line can be something like this:

[Email Articles] How to Improve Your Open Rates, Issue#10, August 29th, 2005

If your email newsletter has a longer title, for example, Email Marketing Articles you can use this:

[EMA] How to Improve Your Open Rates, Issue #10, August 29th, 2005

Personalization & Segmentation

Personalization is connected with Subject fields, too. Some people like to include first names of their subscribers in subject lines in order to have better open ratio. Personalization is also very effective when it is used in editor’s welcome message or in articles.

For example,

Dear !*First_Name*!, welcome to the 10th issue of Email Marketing Articles.

Powerful email marketing software like Group Mail, beside standard personalization also has “if-then” personalization for more advanced users.

Segmentation is the most important part in marketing. “What am I selling and to whom?” It is not the same to sell your software to novice users (newbies) or to seasoned users (knowbies). Also, it is not the same to market your software to small business companies and corporation. It is good that you make a good segmentation of your email newsletter. Best way to do that is to include several additional fields at sign-up process. Of course this doesn’t mean that you have to ask 15 questions from your new subscriber because many people leave when they see that there are many fields to fill. After that, you will make several email newsletters for each membership type.

With Group Mail 5 (Personal and Business Edition) you can make unlimited number of lists with unlimited recipients in each.

Timing is everything

Another very important thing in creating successful email campaign is timing. In almost every email marketing statistics you will find information about when to email your subscribers. So studies show that the best time for sending email campaigns are days from Tuesday to Thursday. However, it doesn’t mean that someone can’t have successful email campaign sent on Sunday. If you send your emails in days that are not “prime time” you can have a chance to avoid competition that will mail their campaign in prime time. Tuesday-Thursday are generally best days for mailing because, as you probably know yourself, too, not many people like Monday (remember that song?). After a good weekend, Monday is usually reserved for some consultation with the management about weekly plans and task. Friday is, on the contrary, favourite day for many people, because they are planning their weekend. People often come home earlier on Friday so your email can be buried in their inbox until Monday. And in Monday, to be deleted with many others (we have already wrote about Monday). On the weekend people usually don’t work but many will still check their emails.

Also, you have to decide how often you want to send your email newsletters. It will depend on your content. If your email newsletter about latest industry news you can send your newsletter once a month, because then it won’t be latest news anymore. If you send a corporate email newsletter with news about company and useful articles from your area of expertise, monthly frequency is usually the best one.

You have to make several email campaigns and see which ones get you best results.

And when we talk about best results the next logical step is tracking.

Tracking

How do you know if your email marketing campaign was successful? You have to know how many people opened your emails, what was your click-thru ratio, your subscribers’ behaviour on your web site after they had clicked and finally - how many subscribers purchased your product.

With user-friendly Group Metrics you will be able to do that and also to make polls to get even better view of your email campaign



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